Ride Hard,
Party Harder
Isadore

Marking the tenth anniversary of Isadore, we were excited to work on a limited edition jersey that transcends the boundaries of conventional cycling apparel. Isadore is a renowned brand of cycling apparel, created by pro cyclists and athletes. It responds to the previous lack of minimalism, simplicity and sustainability in the cycling apparel market. Since its founding, the brand has amassed a strong and enthusiastic client base, in part due to its activities within the cyclist community. They cater to the lifestyle of cycling which is, in their words, about the joy of the ride and the health benefits of cycling with a focus on care for people and nature.
The jersey is engineered to withstand extreme conditions, ensuring functionality and comfort in every scenario. Therefore, it is designed not only for cycling – wearing it, you can easily blend in your favourite techno club.The visual inspiration comes from a heat map of a cyclist's body. We have transformed this heat map using various filters, akin to the techniques used in music production, but applied to imagery. The result is a pixel raster composed of three primary RGB colors, reminiscent of club lighting. As the lights change, one colour takes prominence while the others recede into the background, creating a striking optical effect with each quick shift of colour in the room. This dynamic visual interplay mirrors the energy and excitement of both cycling and techno-club environments, making the jersey a symbol of versatility and style.
Client: Isadore
Industry: Retail
Photo: Nina Pacherová
Type: Illustration
Year: 2023



































Ride Hard, Party Harder
Isadore

Marking the tenth anniversary of Isadore, we were excited to work on a limited edition jersey that transcends the boundaries of conventional cycling apparel. Isadore is a renowned brand of cycling apparel, created by pro cyclists and athletes. It responds to the previous lack of minimalism, simplicity and sustainability in the cycling apparel market. Since its founding, the brand has amassed a strong and enthusiastic client base, in part due to its activities within the cyclist community. They cater to the lifestyle of cycling which is, in their words, about the joy of the ride and the health benefits of cycling with a focus on care for people and nature.
The jersey is engineered to withstand extreme conditions, ensuring functionality and comfort in every scenario. Therefore, it is designed not only for cycling – wearing it, you can easily blend in your favourite techno club.The visual inspiration comes from a heat map of a cyclist's body. We have transformed this heat map using various filters, akin to the techniques used in music production, but applied to imagery. The result is a pixel raster composed of three primary RGB colors, reminiscent of club lighting. As the lights change, one colour takes prominence while the others recede into the background, creating a striking optical effect with each quick shift of colour in the room. This dynamic visual interplay mirrors the energy and excitement of both cycling and techno-club environments, making the jersey a symbol of versatility and style.
Client: Isadore
Industry: Retail
Photo: Nina Pacherová
Type: Illustration
Year: 2023



































Enquiries:
info@andrejandrej.com
(421) 902 118 002
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Studio:
andrej & andrej s.r.o.
Partizánska 2
811 03 Bratislava
Business ID: 47939206
TAX: 2024156596
VAT ID: SK2024156596
Enquiries:
info@andrejandrej.com
(421) 902 118 002
Instagram