Battling Summer Boredom
Flaam Festival '22





Flaam is a small playground for big children who wreak havoc, act deviant and make mistakes. The 2022 identity is a full visual representation of when you’re having so much fun that something is bound to go wrong.
Flaam is a boutique (mostly) music festival taking place in Nitra, Slovakia. Founded in 2014 by a group of best friends, curious art fans and avid festival goers, it’s been slowly growing to be one of the most interesting and unique festivals in the country. While following in the footsteps of its bigger and older airfield-based festival siblings in incorporating all kinds of art into its DNA, Flaam presents itself as a unique festival beast of its own due to its intimate atmosphere, playful approach and courage to present fresh and audacious art.
The foundation of the identity are stylised photographs that act as narrative devices, representative of highly specific “summer” situations. These situations are a kaleidoscope of playful yet tragic events, such as an ice cream which fell and melted, a t-shirt with a ketchup stain or a bite into a rotten apple. Said scenes are in stark contrast with the picture of an ideal summer, yet they are more than irony, they are often the reality.
Client: Flaam
Industry: Entertainment
Type: Identity, Poster, Web
Photo: Jonáš Verešpej
Merch collaboration: Kunterakt
Year: 2022












































BATTLING SUMMER BOREDOM
Flaam Festival '22





Flaam is a small playground for big children who wreak havoc, act deviant and make mistakes. The 2022 identity is a full visual representation of when you’re having so much fun that something is bound to go wrong.
Flaam is a boutique (mostly) music festival taking place in Nitra, Slovakia. Founded in 2014 by a group of best friends, curious art fans and avid festival goers, it’s been slowly growing to be one of the most interesting and unique festivals in the country. While following in the footsteps of its bigger and older airfield-based festival siblings in incorporating all kinds of art into its DNA, Flaam presents itself as a unique festival beast of its own due to its intimate atmosphere, playful approach and courage to present fresh and audacious art.
The foundation of the identity are stylised photographs that act as narrative devices, representative of highly specific “summer” situations. These situations are a kaleidoscope of playful yet tragic events, such as an ice cream which fell and melted, a t-shirt with a ketchup stain or a bite into a rotten apple. Said scenes are in stark contrast with the picture of an ideal summer, yet they are more than irony, they are often the reality.
Client: Flaam
Industry: Entertainment
Type: Identity, Poster, Web
Photo: Jonáš Verešpej
Merch collaboration: Kunterakt
Year: 2022












































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Enquiries:
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(421) 902 118 002
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