Storytelling
as a Demystifying Agent
As Above So Below


Creating metamorphosing subtitles and magic-evoking symbols for a dance film. As Above So Below is a dance film that blends Romani heritage with funk and soul, celebrates artistic self-discovery and pays homage to four decades of African American music. The creators use a genre-blending style to bring attention to the Roma culture and highlight the struggles of poverty and discrimination faced by the largest ethnic minority in Europe. The film aims to take the spotlight off the statistics and showcase the culture, people, and language that is making waves across Europe.
Just like the film which is about a rebirth/transformation, the subtitles are different at the beginning of the film and at the end. The type is different, however, it is built on the same foundation, seemingly tracing the metamorphosis which happens throughout the film. Another deliverable was the creation of custom symbols for the movie, symbols which are based upon the tradition of Romani magicians. The transformation of the subtitles in the movie is also showcased on the accompanying lenticular poster which changes when viewed from different angles.









































Storytelling as a Demystifying Agent
As Above So Below

Creating metamorphosing subtitles and magic-evoking symbols for a dance film. As Above So Below is a dance film that blends Romani heritage with funk and soul, celebrates artistic self-discovery and pays homage to four decades of African American music. The creators use a genre-blending style to bring attention to the Roma culture and highlight the struggles of poverty and discrimination faced by the largest ethnic minority in Europe. The film aims to take the spotlight off the statistics and showcase the culture, people, and language that is making waves across Europe.
Just like the film which is about a rebirth/transformation, the subtitles are different at the beginning of the film and at the end. The type is different, however, it is built on the same foundation, seemingly tracing the metamorphosis which happens throughout the film. Another deliverable was the creation of custom symbols for the movie, symbols which are based upon the tradition of Romani magicians. The transformation of the subtitles in the movie is also showcased on the accompanying lenticular poster which changes when viewed from different angles.










































Enquiries:
info@andrejandrej.com
(421) 902 118 002
Instagram
Studio:
andrej & andrej s.r.o.
Partizánska 2
811 03 Bratislava
Business ID: 47939206
TAX: 2024156596
VAT ID: SK2024156596
Enquiries:
info@andrejandrej.com
(421) 902 118 002
Instagram