Why, oh Y?
Take Care

Publication for a collective exhibition on the topic of Generation Y, on the occasion of the seventieth anniversary of the Academy of Fine Arts in Bratislava.
Take Care is a publication issued for the exhibition entitled “Y” on the occasion of the 70th anniversary of the founding of the Academy of Fine Arts in Bratislava, which presented the works of students and graduates that have been created in the last three to four years. Such a presentation had to be perceived and used as an opportunity for making a generational statement, which cannot be torn from the social, economic, political and other realities of Generation Y or millennials.
Millennials are generally known for their indecision, instability, laziness, or outright inability to manage basic activities and meet deadlines. A generation incapable of practical life; a generation of TV screens and smartphones. The aim was to communicate these traits both visually and conceptually. Therefore, the publication is impractically big, the texts are laid out along the pages from top to bottom to mimic social media ‘infinite scrolls’, the artworks depicted in the publication are paralleled with similar ones generated by Google Image Search to symbolize the information-overloaded era we live in, and the whole publication is printed in simple RGB Pantone profile to further reference the contemporary prevalence of digital media. The publication’s cover, depicting a millennial deer, is working with the concept for the new visual identity of the Academy of Fine Arts in Bratislava.
Client: Academy of Fine Arts and Design Bratislava
Industry: Arts & Culture
Type: Publication
Collaboration: David Kalata
Consultant: Palo Bálik
Year: 2019








































Why, oh Y?
Take Care

Publication for a collective exhibition on the topic of Generation Y, on the occasion of the seventieth anniversary of the Academy of Fine Arts in Bratislava.
Take Care is a publication issued for the exhibition entitled “Y” on the occasion of the 70th anniversary of the founding of the Academy of Fine Arts in Bratislava, which presented the works of students and graduates that have been created in the last three to four years. Such a presentation had to be perceived and used as an opportunity for making a generational statement, which cannot be torn from the social, economic, political and other realities of Generation Y or millennials.
Millennials are generally known for their indecision, instability, laziness, or outright inability to manage basic activities and meet deadlines. A generation incapable of practical life; a generation of TV screens and smartphones. The aim was to communicate these traits both visually and conceptually. Therefore, the publication is impractically big, the texts are laid out along the pages from top to bottom to mimic social media ‘infinite scrolls’, the artworks depicted in the publication are paralleled with similar ones generated by Google Image Search to symbolize the information-overloaded era we live in, and the whole publication is printed in simple RGB Pantone profile to further reference the contemporary prevalence of digital media. The publication’s cover, depicting a millennial deer, is working with the concept for the new visual identity of the Academy of Fine Arts in Bratislava.
Client: Academy of Fine Arts and Design Bratislava
Industry: Arts & Culture
Type: Publication
Collaboration: David Kalata
Consultant: Palo Bálik
Year: 2019








































Enquiries:
info@andrejandrej.com
(421) 902 118 002
Instagram
Studio:
andrej & andrej s.r.o.
Partizánska 2
811 03 Bratislava
Business ID: 47939206
TAX: 2024156596
VAT ID: SK2024156596
Enquiries:
info@andrejandrej.com
(421) 902 118 002
Instagram