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YOU WILL SEE

Eyerim

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The goal of the new visual identity for eyerim was to change the perception of the company from a fashion eyewear retailer to a professional online optician’s company.

Eyerim was born out of the belief that it is time for glasses to become an area where customers receive the best possible products with quality services at a fair price. Their own “by eyerim“ collections are manufactured to the same high quality as the big brands, but they offer them at much more affordable prices, as they use modern, efficient production and delivery processes. Since 2015, they have made glasses of all kinds more accessible and affordable by focusing their sales around the convenience of their customers – branded, sun, ski, and prescription glasses in one step from the manufacturer directly to customers. In the eyes of the public, however, they were still perceived as just an ordinary retailer of branded glasses.

Read more

The triangular logo is based on optotypes that are associated with optics – customers read the optotypes from the wall during an eye exam. We placed the logo in a circular shape – a lens, changing according to the type of glasses. We have thus created a large library of different types of lenses that eyerim works with in visual identity applications. We use the natural transparency of the lens in visual identity work – in illustrations, animations, or when filtering photos or architectural elements in the store.

Client: Eyerim
Industry: Retail
Type: Identity, Website, Illustration
Year: 2024

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A‎ ‎ ‎ ‎ ‎ ‎ ‎‎A

YOU WILL SEE

Eyerim

A‎ ‎ ‎ ‎ ‎ ‎ ‎‎A

The goal of the new visual identity for eyerim was to change the perception of the company from a fashion eyewear retailer to a professional online optician’s company.

Eyerim was born out of the belief that it is time for glasses to become an area where customers receive the best possible products with quality services at a fair price. Their own “by eyerim“ collections are manufactured to the same high quality as the big brands, but they offer them at much more affordable prices, as they use modern, efficient production and delivery processes. Since 2015, they have made glasses of all kinds more accessible and affordable by focusing their sales around the convenience of their customers – branded, sun, ski, and prescription glasses in one step from the manufacturer directly to customers. In the eyes of the public, however, they were still perceived as just an ordinary retailer of branded glasses.

Read more

The triangular logo is based on optotypes that are associated with optics – customers read the optotypes from the wall during an eye exam. We placed the logo in a circular shape – a lens, changing according to the type of glasses. We have thus created a large library of different types of lenses that eyerim works with in visual identity applications. We use the natural transparency of the lens in visual identity work – in illustrations, animations, or when filtering photos or architectural elements in the store.

Client: Eyerim
Industry: Retail
Type: Identity, Website, Illustration
Year: 2024

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Title
Categories
Tags
Year
Pohoda Festival '26
Motion, Identity, All Projects
Entertainment
2026
Tatra banka
Identity, Typography, All Projects
Finance
2026
Nul Nul
Identity, All Projects
Food & Drink
2026
Biela noc
Motion, Identity, All Projects
Entertainment
2025
Finax
Illustration, Identity, All Projects
Finance
2025
Pohoda Festival '25
Campaign, Poster, Identity, All Projects
Entertainment
2025
Subo
Illustration, Identity, All Projects
Food & Drink
2024
People in Peril
Identity, All Projects
Civic & Public
2024
Katarzia
Cover, All Projects
Entertainment
2024
Isadore Jersey
Illustration, All Projects
Retail
2023
Flaam Festival '23
Illustration, Identity, Website, All Projects
Entertainment
2023
Memorial
Typography, All Projects
Design & Architecture
2023
As Above So Below
Titles, Poster, All Projects
Entertainment
2023
Isadore
Motion, Identity, All Projects
Retail
2023
City of Nitra
Identity, Typography, All Projects
Civic & Public
2022
Nina Pixel: Ancestral Archeology
Cover, All Projects
Arts & Culture
2022
Flaam Festival '22
Campaign, Identity, All Projects
Entertainment
2022
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Identity, All Projects
Retail
2022
The City and Its People
Exhibition, All Projects
Arts & Culture
2022
EAQ
Identity, Website, All Projects
Industrials
2022
Sam Chermayeff Office
Website, All Projects
Design & Architecture
2021
Medium Gallery
Exhibition, Poster, Identity, All Projects
Arts & Culture
2021
NhàBè
Identity, Website, All Projects
Food & Drink
2021
Academy of Fine Arts and Design Bratislava
Identity, Typography, All Projects
Arts & Culture
2021
Slovak Design Award
Exhibition, Identity, Publication, All Projects
Design & Architecture
2020
Sensorium
Campaign, Website, All Projects
Entertainment
2020
Energy Manifest Conference
Motion, Identity, Website, All Projects
Industrials
2019
Public Defender of Rights
Identity, Typography, All Projects
Civic & Public
2019
Flaam Festival '19
Illustration, Campaign, All Projects
Entertainment
2019
Take Care
Publication, All Projects
Arts & Culture
2019
Archive Report
Publication, All Projects
Arts & Culture
2019
The Rite
Titles, Poster, All Projects
Entertainment
2019
Liptov
Cover, All Projects
Arts & Culture
2019
Dornkappel
Cover, All Projects
Entertainment
2018
Aen Group
Identity, Typography, All Projects
Industrials
2018
Flaam Festival '18
Campaign, All Projects
Entertainment
2018
Re
Publication, All Projects
Design & Architecture
2018
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