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A Drafting Typography

Isadore

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Using the principle of equal energy, pace and space distribution as a metaphor for the new visual identity for a rising star in the cycling apparel peloton.

Isadore is a renowned brand of cycling apparel, created by pro cyclists and athletes. It responds to the previous lack of minimalism, simplicity and sustainability in the cycling apparel market. Since its founding, the brand has amassed a strong and enthusiastic client base, in part due to its activities within the cyclist community. They cater to the lifestyle of cycling which is, in their words, about the joy of the ride and the health benefits of cycling with a focus on care for people and nature.

Read more

The starting point for Isadore’s new visual identity was their already established logo and its slanted look. Upon the existing logo, a new idea was applied, inspired by the rhythm and speed of cyclists, specifically when riding in the peloton. In order to sustain and save energy, cyclists form the peloton and use “drafting” in which they strive to keep pace with each other and mimic one another's ride by keeping the same spacing. Occasionally, however, some riders break away and disrupt this symbiosis. This principle of equal energy, pace and space distribution was applied as a metaphor to the whole visual identity, whether it comes to the custom characters or the headline typeface. From the technical perspective, the new logotype and its spacing accommodate different stretch fabrics and materials. This system makes the logotype unified when applied to different materials while staying legible even from a distance.  

Client: Isadore
Industry: Retail
Type: Identity, Motion
Year: 2023

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Title
Categories
Tags
Year
Pohoda Festival '26
Motion, Identity, All Projects
Entertainment
2026
Tatra banka
Identity, Typography, All Projects
Finance
2026
Nul Nul
Identity, All Projects
Food & Drink
2026
Biela noc
Motion, Identity, All Projects
Entertainment
2025
Finax
Illustration, Identity, All Projects
Finance
2025
Pohoda Festival '25
Campaign, Poster, Identity, All Projects
Entertainment
2025
Eyerim
Identity, Website, All Projects
Retail
2024
Subo
Illustration, Identity, All Projects
Food & Drink
2024
People in Peril
Identity, All Projects
Civic & Public
2024
Katarzia
Cover, All Projects
Entertainment
2024
Isadore Jersey
Illustration, All Projects
Retail
2023
Flaam Festival '23
Illustration, Identity, Website, All Projects
Entertainment
2023
Memorial
Typography, All Projects
Design & Architecture
2023
As Above So Below
Titles, Poster, All Projects
Entertainment
2023
City of Nitra
Identity, Typography, All Projects
Civic & Public
2022
Nina Pixel: Ancestral Archeology
Cover, All Projects
Arts & Culture
2022
Flaam Festival '22
Campaign, Identity, All Projects
Entertainment
2022
Som Store
Identity, All Projects
Retail
2022
The City and Its People
Exhibition, All Projects
Arts & Culture
2022
EAQ
Identity, Website, All Projects
Industrials
2022
Sam Chermayeff Office
Website, All Projects
Design & Architecture
2021
Medium Gallery
Exhibition, Poster, Identity, All Projects
Arts & Culture
2021
NhàBè
Identity, Website, All Projects
Food & Drink
2021
Academy of Fine Arts and Design Bratislava
Identity, Typography, All Projects
Arts & Culture
2021
Slovak Design Award
Exhibition, Identity, Publication, All Projects
Design & Architecture
2020
Sensorium
Campaign, Website, All Projects
Entertainment
2020
Energy Manifest Conference
Motion, Identity, Website, All Projects
Industrials
2019
Public Defender of Rights
Identity, Typography, All Projects
Civic & Public
2019
Flaam Festival '19
Illustration, Campaign, All Projects
Entertainment
2019
Take Care
Publication, All Projects
Arts & Culture
2019
Archive Report
Publication, All Projects
Arts & Culture
2019
The Rite
Titles, Poster, All Projects
Entertainment
2019
Liptov
Cover, All Projects
Arts & Culture
2019
Dornkappel
Cover, All Projects
Entertainment
2018
Aen Group
Identity, Typography, All Projects
Industrials
2018
Flaam Festival '18
Campaign, All Projects
Entertainment
2018
Re
Publication, All Projects
Design & Architecture
2018
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A DRAFTING TYPOGRAPHY

Isadore

A‎ ‎ ‎ ‎ ‎ ‎ ‎‎A

Using the principle of equal energy, pace and space distribution as a metaphor for the new visual identity for a rising star in the cycling apparel peloton.

Isadore is a renowned brand of cycling apparel, created by pro cyclists and athletes. It responds to the previous lack of minimalism, simplicity and sustainability in the cycling apparel market. Since its founding, the brand has amassed a strong and enthusiastic client base, in part due to its activities within the cyclist community. They cater to the lifestyle of cycling which is, in their words, about the joy of the ride and the health benefits of cycling with a focus on care for people and nature.

Read more

The starting point for Isadore’s new visual identity was their already established logo and its slanted look. Upon the existing logo, a new idea was applied, inspired by the rhythm and speed of cyclists, specifically when riding in the peloton. In order to sustain and save energy, cyclists form the peloton and use “drafting” in which they strive to keep pace with each other and mimic one another's ride by keeping the same spacing. Occasionally, however, some riders break away and disrupt this symbiosis. This principle of equal energy, pace and space distribution was applied as a metaphor to the whole visual identity, whether it comes to the custom characters or the headline typeface. From the technical perspective, the new logotype and its spacing accommodate different stretch fabrics and materials. This system makes the logotype unified when applied to different materials while staying legible even from a distance.  

Client: Isadore
Industry: Retail
Type: Identity, Motion
Year: 2023

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Title
Categories
Tags
Year
Pohoda Festival '26
Motion, Identity, All Projects
Entertainment
2026
Tatra banka
Identity, Typography, All Projects
Finance
2026
Nul Nul
Identity, All Projects
Food & Drink
2026
Biela noc
Motion, Identity, All Projects
Entertainment
2025
Finax
Illustration, Identity, All Projects
Finance
2025
Pohoda Festival '25
Campaign, Poster, Identity, All Projects
Entertainment
2025
Eyerim
Identity, Website, All Projects
Retail
2024
Subo
Illustration, Identity, All Projects
Food & Drink
2024
People in Peril
Identity, All Projects
Civic & Public
2024
Katarzia
Cover, All Projects
Entertainment
2024
Isadore Jersey
Illustration, All Projects
Retail
2023
Flaam Festival '23
Illustration, Identity, Website, All Projects
Entertainment
2023
Memorial
Typography, All Projects
Design & Architecture
2023
As Above So Below
Titles, Poster, All Projects
Entertainment
2023
City of Nitra
Identity, Typography, All Projects
Civic & Public
2022
Nina Pixel: Ancestral Archeology
Cover, All Projects
Arts & Culture
2022
Flaam Festival '22
Campaign, Identity, All Projects
Entertainment
2022
Som Store
Identity, All Projects
Retail
2022
The City and Its People
Exhibition, All Projects
Arts & Culture
2022
EAQ
Identity, Website, All Projects
Industrials
2022
Sam Chermayeff Office
Website, All Projects
Design & Architecture
2021
Medium Gallery
Exhibition, Poster, Identity, All Projects
Arts & Culture
2021
NhàBè
Identity, Website, All Projects
Food & Drink
2021
Academy of Fine Arts and Design Bratislava
Identity, Typography, All Projects
Arts & Culture
2021
Slovak Design Award
Exhibition, Identity, Publication, All Projects
Design & Architecture
2020
Sensorium
Campaign, Website, All Projects
Entertainment
2020
Energy Manifest Conference
Motion, Identity, Website, All Projects
Industrials
2019
Public Defender of Rights
Identity, Typography, All Projects
Civic & Public
2019
Flaam Festival '19
Illustration, Campaign, All Projects
Entertainment
2019
Take Care
Publication, All Projects
Arts & Culture
2019
Archive Report
Publication, All Projects
Arts & Culture
2019
The Rite
Titles, Poster, All Projects
Entertainment
2019
Liptov
Cover, All Projects
Arts & Culture
2019
Dornkappel
Cover, All Projects
Entertainment
2018
Aen Group
Identity, Typography, All Projects
Industrials
2018
Flaam Festival '18
Campaign, All Projects
Entertainment
2018
Re
Publication, All Projects
Design & Architecture
2018
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