22 Artists
& 22 Avatars
Flaame Festival '19

Visual identity for a boutique music festival with redrawing all artists in the line-up into custom, character-driver avatars. Flaam is a boutique (mostly) music festival taking place in Nitra, Slovakia. Founded in 2014 by a group of best friends, curious art fans and avid festival goers, it’s been slowly growing to be one of the most interesting and unique festivals in the country. While following in the footsteps of its bigger and older airfield-based festival siblings in incorporating all kinds of art into its DNA, Flaam presents itself as a unique festival beast of its own due to its intimate atmosphere, playful approach and courage to present fresh and audacious art.
Every year starts with meeting the FLAAM festival team and asking a question – what can be done differently from everyone else? In 2019 this idea was stretched into the whole identity. In contradiction with the line-ups of all the large festivals with their vaguely edited photos of each artist, this identity was based on creating completely new, custom visuals for each artist that resulted in a series of 22 avatars, each representing the individual artist’s name, mood or vibe while retaining a single style. The avatars were implemented across all the visual applications such as the website, merchandise or tickets.
Client: Flaam
Industry: Entertainment
Type: Identity, Illustration, Poster, Web
Year: 2019












































22 ARTISTS & 22 AVATARS
Flaame Festival '19

Visual identity for a boutique music festival with redrawing all artists in the line-up into custom, character-driver avatars. Flaam is a boutique (mostly) music festival taking place in Nitra, Slovakia. Founded in 2014 by a group of best friends, curious art fans and avid festival goers, it’s been slowly growing to be one of the most interesting and unique festivals in the country. While following in the footsteps of its bigger and older airfield-based festival siblings in incorporating all kinds of art into its DNA, Flaam presents itself as a unique festival beast of its own due to its intimate atmosphere, playful approach and courage to present fresh and audacious art.
Every year starts with meeting the FLAAM festival team and asking a question – what can be done differently from everyone else? In 2019 this idea was stretched into the whole identity. In contradiction with the line-ups of all the large festivals with their vaguely edited photos of each artist, this identity was based on creating completely new, custom visuals for each artist that resulted in a series of 22 avatars, each representing the individual artist’s name, mood or vibe while retaining a single style. The avatars were implemented across all the visual applications such as the website, merchandise or tickets.
Client: Flaam
Industry: Entertainment
Type: Identity, Illustration, Poster, Web
Year: 2019












































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info@andrejandrej.com
(421) 902 118 002
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