One of Europe’s leading festivals, Pohoda brings together music, art and culture across generations. For its 30th edition, the anniversary identity celebrates what has accompanied the festival from the beginning — its iconic logo.

Pohoda Logo 1997

The motif of two babies first appeared on Pohoda’s 1997 poster and later evolved into the festival’s iconic logo. Representing ease, closeness and togetherness, it has remained unchanged and become one of Slovakia’s most recognisable symbols.

For the 30th edition, we went back to the image before its graphic stylisation — to its original three-dimensional form. We created a new 3D model of the iconic pair, giving the Pohoda symbol volume again after three decades.

The new model became a central building block of the identity. Rather than having one definitive appearance, it functions as an object that can be continuously transformed — changing its material, colour, texture, rendering and level of abstraction. At times it is sculptural and glossy; at others monochrome, reduced to lines, dots or bold fields of colour.

Pohoda Typography

The second defining element of the identity is a custom typeface created specifically for Pohoda’s 30th edition. Its starting point was the distinctive lettering used by the festival in its communication until 2010.

We reinterpreted the original lettering as a display typeface with a geometric construction and rounded forms. We first developed new Pohoda lettering and then expanded it into a complete character set designed primarily for artist names.

One of the typeface’s defining principles is the treatment of the lowercase characters a, e and s. They share the height of the capitals and can align either to the upper or lower edge of the line. Artist names therefore become more than simply typeset words — each can function as an individual piece of lettering with its own composition and rhythm.

Pohoda Visual Identity

The visual identity for Pohoda’s 30th edition is a celebration of its iconic logo, which together with the custom typeface creates a flexible system based on transformation, bold colour and variation. Rather than a single key visual, the result is a living and constantly changing visual language.

Pohoda MERCH

T-shirts, hoodies and other pieces were custom-made — from bespoke cuts and the origin of the cotton to the weight of individual fabrics. The collection works with different layers of the identity: the new lettering, typography, the 3D symbol and its graphic transformations. Production took place in Portugal at a GOTS-certified factory, with an emphasis on material quality, craftsmanship and more sustainable production.

CREDITS

Creative Direction:
Andrej Barčák, Andrej Čanecký

Design:
Lukáš Kollar

CGI Direction:
Matej Martinec

3D Model:
Adéla Štruncová

Product Development & Production:
Linda Straková, Bianka Šipecová

Pohoda Festival:
Michal Kaščák, Lukáš Grešš, Marián Tesák, Gabriel Sebő

Photographers:
Jonáš Verešpej, Richard Raymann, Michal Patycki

Fonts:
Pohoda
Gravity, abc dinamo