The visual identity was developed as a mirror of the current era ruled by misinformation and mystification, however, for the hoax to be believed by the observer, its basis had to be at least partly anchored in reality. That is why the coat of arms placed on the facade of one of the school’s buildings, the Pálffy deer symbol, was used. It was transferred and translated into an alternate reality in which it was adapted for different historical periods, closely linked to periods in the evolution of graphic design. With this approach, a wide range of possibilities for the use of the design was created, whether that be ceramic statuettes, jewellery, trophies, illustrations, photos or sports jerseys. This new dynamic and provocative visual identity reflects the schools boundary pushing and experimentative mindset, opening up the possibilities of the identity to be adapted for the rapidly changing times, if wanted, even on daily basis. The goal was to create an alternate reality that years from now, when future designers decide to redesign and update the deer symbol, will be fully believed.

Client: Academy of Fine Arts and Design Bratislava
Industry: Arts & Culture
Type: Identity, Typography, Poster, Web, Apparel
Consultant: Palo Bálik
Web collaboration: Martin Kahan
Year: 2021