A circular
redesign
One of Andrej's master thesis – An evolutionary circle of a gradually changing book, reflecting the newly set methods of Redesign described in the work itself.
Redesign is a practice of preservation and passing certain functional features of the original design and its adaptation to new conditions. When analysing and collecting information from designers’ case studies and graphic design websites devoted to logo redesign, I noticed some chaos in the usage of the term. Terms such as Facelift, Rebrand, Refresh, Restart, Tuning, Renewal, Update, Revision, Reduction, Reform are used to name certain techniques, but their definition is never clear. The meaning of “redesign” as a concept is thus significantly expanded. The aim of my book is to offer an order in this issue.
Based on my own comparison, I have set out 7 ways to think about redesign: Refresh, Revision, Restart, Retouch, Revival, Receive and Hack. For each category, I gathered key information and looking for similarities, I set rules for them. The book focuses on methods of redesign, the processes that are used in the process of change; the reasons why some logos are adjusted to a minimum, others are gradually being reduced and further updated or changed completely. The work also includes interviews with designers and an extensive history of logo design. This theoretical basis was the foundation for the final ‘physical’ work of Redesign, an evolutionary circle concept of a book, which is gradually changing, within the appropriate method. It modifies layout, typography, format, colour, photography, and text content within the redesign. The concept of work is the application of each method to the previous one, just as it normally works in practice with logos. This has created unconventional visuals that have resulted in ideas that I am sure I would never have intentionally thought of. The result is a circle of 6 books that illustrates the different methods, and allows comparison between them.
Industry: Arts & Culture
Type: Research
Consultant: Palo Bálik
Year: 2018
EVOLUTIONARY CIRCLE
Redesign
One of Andrej's master thesis – An evolutionary circle of a gradually changing book, reflecting the newly set methods of Redesign described in the work itself.
Redesign is a practice of preservation and passing certain functional features of the original design and its adaptation to new conditions. When analysing and collecting information from designers’ case studies and graphic design websites devoted to logo redesign, I noticed some chaos in the usage of the term. Terms such as Facelift, Rebrand, Refresh, Restart, Tuning, Renewal, Update, Revision, Reduction, Reform are used to name certain techniques, but their definition is never clear. The meaning of “redesign” as a concept is thus significantly expanded. The aim of my book is to offer an order in this issue.
Based on my own comparison, I have set out 7 ways to think about redesign: Refresh, Revision, Restart, Retouch, Revival, Receive and Hack. For each category, I gathered key information and looking for similarities, I set rules for them. The book focuses on methods of redesign, the processes that are used in the process of change; the reasons why some logos are adjusted to a minimum, others are gradually being reduced and further updated or changed completely. The work also includes interviews with designers and an extensive history of logo design. This theoretical basis was the foundation for the final ‘physical’ work of Redesign, an evolutionary circle concept of a book, which is gradually changing, within the appropriate method. It modifies layout, typography, format, colour, photography, and text content within the redesign. The concept of work is the application of each method to the previous one, just as it normally works in practice with logos. This has created unconventional visuals that have resulted in ideas that I am sure I would never have intentionally thought of. The result is a circle of 6 books that illustrates the different methods, and allows comparison between them.
Industry: Arts & Culture
Type: Research
Consultant: Palo Bálik
Year: 2018
Enquiries:
info@andrejandrej.com
(421) 902 118 002
Instagram
Studio:
andrej & andrej s.r.o.
Partizánska 2
811 03 Bratislava
Business ID: 47939206
TAX: 2024156596
VAT ID: SK2024156596
Enquiries:
info@andrejandrej.com
(421) 902 118 002
Instagram
Selected projects
Selected projects
Andrej & Andrej Studio
The studio offers a uniquely bold, experimental and curious approach to visual communication. With expertise in crafting bespoke visual identity systems, brand identity, art direction, custom fonts, editorial design, illustrations, and web design, the studio aims to create its own gravitational pull that attracts clients from across all domains. The studio’s work is a confluence of meticulous research, daring experimentation, and practical application, all delivered with a keen focus on conceptual depth. The team at Andrej & Andrej welcomes challenges, constantly evolving to stay ahead of the curve while staying true to the client’s vision.
Contact
info@andrejandrej.com
(421) 902 118 002
Instagram
Address
andrej & andrej s.r.o.
Partizánska 2
811 03 Bratislava
Business ID: 47939206
TAX ID: 2024156596
VAT ID: SK2024156596
Clients
Academy of Fine Arts and Design Bratislava, Aen Group, City of Nitra, Crafting Plastics Studio, Čierne diery, Človek v ohrození, Public Defender of Rights, Energy Manifest Conference, Eyerim, Flaam Festival, Isadore, Gallery Medium, No Cap, Nhabe, Slovak Design Center, Sam Chermayeff Office, Sensorium Festival, Tatra Banka
Team
Andrej Barčák
Andrej Čanecký
Lukáš Kollar
Services
Creative Direction
Branding
Visual Identity
Digital
Type Design
Editorial Design
Exhibitions
Animation
Movie Titles
Illustration
Album Artwork
Awards:
2022 The Type Directors Club, Ascenders, New York, USA
2022 Slovak Design Award 2022, SK / Identity Award
2021 Tatra Banka Foundation Art Award 2021, SK
2020 Slovak Design Award 2020, SK / Identity Award
2020 Slovak Design Award 2020, SK / Emerging Talent
2018 Slovak Design Award 2018, SK / Jury Price
2016 Best In Design, CZ / Grand Prix
2016 Best In Design, CZ / Communication design
Selected Press:
2023 DennikN, SK ↗
2023 Color Clash, Counter Print Studios, UK
2022 Tabloid, SK
2021 étapes, magazine, FR
2021 StartitUp, SK ↗
2021 More is More, Victionary, publication, HK
2021 Slanted Colors, magazine, DE
2021 Palette 4: Neon, Victionary, publication, HK
2021 BrandNew, USA ↗
2021 C24, DE ↗
2021 Another Graphic ↗
2021 Pretlak, SK ↗
2020 It's Nice That, UK ↗
2020 The Brand Identity ↗
2020 Back Catalogue
2020 Hypeandhyper, HU ↗
2020 Čerstvé Ovocie_FM, SK
2019 BrandNew, USA ↗
2019 Typogaráž Interview
2018 Radio Devin Interview
2018 Radio FM Interview
2018 28th International Biennial of Graphic Design
2018 27th PechaKuchaNight Trnava
2018 Fonts SK
2018 Radio FM Interview
Andrej & Andrej Studio
The studio offers a uniquely bold, experimental and curious approach to visual communication. With expertise in crafting bespoke visual identity systems, brand identity, art direction, custom fonts, editorial design, illustrations, and web design, the studio aims to create its own gravitational pull that attracts clients from across all domains. The studio’s work is a confluence of meticulous research, daring experimentation, and practical application, all delivered with a keen focus on conceptual depth. The team at Andrej & Andrej welcomes challenges, constantly evolving to stay ahead of the curve while staying true to the client’s vision.
Contact
info@andrejandrej.com
(421) 902 118 002
Instagram
Address
andrej & andrej s.r.o.
Partizánska 2
811 03 Bratislava
Business ID: 47939206
TAX ID: 2024156596
VAT ID: SK2024156596
Clients
Academy of Fine Arts and Design Bratislava, Aen Group, City of Nitra, Crafting Plastics Studio, Čierne diery, Človek v ohrození, Public Defender of Rights, Energy Manifest Conference, Eyerim, Flaam Festival, Isadore, Gallery Medium, No Cap, Nhabe, Slovak Design Center, Sam Chermayeff Office, Sensorium Festival, Tatra Banka
Team
Andrej Barčák
Andrej Čanecký
Lukáš Kollar
Services
Creative Direction
Branding
Visual Identity
Digital
Type Design
Editorial Design
Exhibitions
Animation
Movie Titles
Illustration
Album Artwork
Awards:
2022 The Type Directors Club, Ascenders, New York, USA
2022 Slovak Design Award 2022, SK / Identity Award
2021 Tatra Banka Foundation Art Award 2021, SK
2020 Slovak Design Award 2020, SK / Identity Award
2020 Slovak Design Award 2020, SK / Emerging Talent
2018 Slovak Design Award 2018, SK / Jury Price
2016 Best In Design, CZ / Grand Prix
2016 Best In Design, CZ / Communication design
Selected Press:
2023 DennikN, SK
2023 Color Clash, Counter Print Studios, UK
2022 Tabloid, SK
2021 étapes, magazine, FR
2021 StartitUp, SK
2021 More is More, Victionary, publication, HK
2021 Slanted Colors, magazine, DE
2021 Palette 4: Neon, Victionary, publication, HK
2021 BrandNew, USA
2021 C24, DE
2021 Another Graphic
2021 Pretlak, SK
2020 It's Nice That, UK
2020 The Brand Identity
2020 Back Catalogue
2020 Hypeandhyper, HU
2020 Čerstvé Ovocie_FM, SK
2019 BrandNew, USA
2019 Typogaráž Interview
2018 Radio Devin Interview
2018 Radio FM Interview
2018 28th International Biennial of Graphic Design
2018 27th PechaKuchaNight Trnava
2018 Fonts SK
2018 Radio FM Interview