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A Drafting Typography

Isadore

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Using the principle of equal energy, pace and space distribution as a metaphor for the new visual identity for a rising star in the cycling apparel peloton.

Isadore is a renowned brand of cycling apparel, created by pro cyclists and athletes. It responds to the previous lack of minimalism, simplicity and sustainability in the cycling apparel market. Since its founding, the brand has amassed a strong and enthusiastic client base, in part due to its activities within the cyclist community. They cater to the lifestyle of cycling which is, in their words, about the joy of the ride and the health benefits of cycling with a focus on care for people and nature.

Read more

The starting point for Isadore’s new visual identity was their already established logo and its slanted look. Upon the existing logo, a new idea was applied, inspired by the rhythm and speed of cyclists, specifically when riding in the peloton. In order to sustain and save energy, cyclists form the peloton and use “drafting” in which they strive to keep pace with each other and mimic one another's ride by keeping the same spacing. Occasionally, however, some riders break away and disrupt this symbiosis. This principle of equal energy, pace and space distribution was applied as a metaphor to the whole visual identity, whether it comes to the custom characters or the headline typeface. From the technical perspective, the new logotype and its spacing accommodate different stretch fabrics and materials. This system makes the logotype unified when applied to different materials while staying legible even from a distance.  

Client: Isadore
Industry: Retail
Type: Identity, Motion
Year: 2023

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Title
Categories
Tags
Year
Eyerim
Identity, Website
Retail
2024
Subo
Identity
Food & Drink
2024
People in Peril
Identity
Civic & Public
2024
Katarzia
Cover
Entertainment
2024
Isadore Jersey
Illustration
Retail
2023
Flaam Festival ’23
Identity, Website, Illustration
Entertainment
2023
Memorial
Typography
Design & Architecture
2023
As Above So Below
Poster
Entertainment
2023
City of Nitra
Identity, Typography
Civic & Public
2022
Nina Pixel: Ancestral Archeology
Cover
Arts & Culture
2022
Flaam Festival ’22
Campaign
Entertainment
2022
Som Store
Identity
Retail
2022
The City and Its People
Exhibition
Arts & Culture
2022
EAQ
Identity, Website
Industrials
2022
Sam Chermayeff Office
Website
Design & Architecture
2021
Medium Gallery
Identity, Poster, Exhibition
Arts & Culture
2021
Slovak Design Award
Identity, Publication, Exhibition
Design & Architecture
2021
NhàBè
Identity, Website
Food & Drink
2021
Academy of Fine Arts and Design Bratislava
Identity, Website, Typography, Poster
Arts & Culture
2021
Sensorium
Website, Campaign
Entertainment
2020
Energy Manifest Conference
Identity, Website, Motion
Industrials
2019
Public Defender of Rights
Identity, Typography
Civic & Public
2019
Flaam Festival ’19
Campaign, Illustration
Entertainment
2019
Take Care
Publication
Arts & Culture
2019
Archive Report
Publication
Arts & Culture
2019
The Rite
Poster
Entertainment
2019
Liptov
Cover
Arts & Culture
2019
Dornkappel
Cover
Entertainment
2018
Aen Group
Identity, Typography
Industrials
2018
Flaam Festival ’18
Campaign
Entertainment
2018
Re
Publication
Design & Architecture
2018
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A DRAFTING TYPOGRAPHY

Isadore

A.A

Using the principle of equal energy, pace and space distribution as a metaphor for the new visual identity for a rising star in the cycling apparel peloton.

Isadore is a renowned brand of cycling apparel, created by pro cyclists and athletes. It responds to the previous lack of minimalism, simplicity and sustainability in the cycling apparel market. Since its founding, the brand has amassed a strong and enthusiastic client base, in part due to its activities within the cyclist community. They cater to the lifestyle of cycling which is, in their words, about the joy of the ride and the health benefits of cycling with a focus on care for people and nature.

Read more

The starting point for Isadore’s new visual identity was their already established logo and its slanted look. Upon the existing logo, a new idea was applied, inspired by the rhythm and speed of cyclists, specifically when riding in the peloton. In order to sustain and save energy, cyclists form the peloton and use “drafting” in which they strive to keep pace with each other and mimic one another's ride by keeping the same spacing. Occasionally, however, some riders break away and disrupt this symbiosis. This principle of equal energy, pace and space distribution was applied as a metaphor to the whole visual identity, whether it comes to the custom characters or the headline typeface. From the technical perspective, the new logotype and its spacing accommodate different stretch fabrics and materials. This system makes the logotype unified when applied to different materials while staying legible even from a distance.  

Client: Isadore
Industry: Retail
Type: Identity, Motion
Year: 2023

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Title
Categories
Tags
Year
Eyerim
Identity, Website
Retail
2024
Subo
Identity
Food & Drink
2024
People in Peril
Identity
Civic & Public
2024
Katarzia
Cover
Entertainment
2024
Isadore Jersey
Illustration
Retail
2023
Flaam Festival ’23
Identity, Website, Illustration
Entertainment
2023
Memorial
Typography
Design & Architecture
2023
As Above So Below
Poster
Entertainment
2023
City of Nitra
Identity, Typography
Civic & Public
2022
Nina Pixel: Ancestral Archeology
Cover
Arts & Culture
2022
Flaam Festival ’22
Campaign
Entertainment
2022
Som Store
Identity
Retail
2022
The City and Its People
Exhibition
Arts & Culture
2022
EAQ
Identity, Website
Industrials
2022
Sam Chermayeff Office
Website
Design & Architecture
2021
Medium Gallery
Identity, Poster, Exhibition
Arts & Culture
2021
Slovak Design Award
Identity, Publication, Exhibition
Design & Architecture
2021
NhàBè
Identity, Website
Food & Drink
2021
Academy of Fine Arts and Design Bratislava
Identity, Website, Typography, Poster
Arts & Culture
2021
Sensorium
Website, Campaign
Entertainment
2020
Energy Manifest Conference
Identity, Website, Motion
Industrials
2019
Public Defender of Rights
Identity, Typography
Civic & Public
2019
Flaam Festival ’19
Campaign, Illustration
Entertainment
2019
Take Care
Publication
Arts & Culture
2019
Archive Report
Publication
Arts & Culture
2019
The Rite
Poster
Entertainment
2019
Liptov
Cover
Arts & Culture
2019
Dornkappel
Cover
Entertainment
2018
Aen Group
Identity, Typography
Industrials
2018
Flaam Festival ’18
Campaign
Entertainment
2018
Re
Publication
Design & Architecture
2018
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Selected projects

Project
Category
Industry
Year
Eyerim
Identity, Website
Retail
2024
Subo
Identity
Food & Drink
2024
People in Peril
Identity
Civic & Public
2024
Katarzia
Cover
Entertainment
2024
Isadore Jersey
Illustration
Retail
2023
Flaam Festival ’23
Identity, Website, Illustration
Entertainment
2023
Memorial
Typography
Design & Architecture
2023
As Above So Below
Poster
Entertainment
2023
City of Nitra
Identity, Typography
Civic & Public
2022
Nina Pixel: Ancestral Archeology
Cover
Arts & Culture
2022
Flaam Festival ’22
Campaign
Entertainment
2022
Som Store
Identity
Retail
2022
The City and Its People
Exhibition
Arts & Culture
2022
EAQ
Identity, Website
Industrials
2022
Sam Chermayeff Office
Website
Design & Architecture
2021
Medium Gallery
Identity, Poster, Exhibition
Arts & Culture
2021
Slovak Design Award
Identity, Publication, Exhibition
Design & Architecture
2021
NhàBè
Identity, Website
Food & Drink
2021
Academy of Fine Arts and Design Bratislava
Identity, Website, Typography, Poster
Arts & Culture
2021
Sensorium
Website, Campaign
Entertainment
2020
Energy Manifest Conference
Identity, Website, Motion
Industrials
2019
Public Defender of Rights
Identity, Typography
Civic & Public
2019
Flaam Festival ’19
Campaign, Illustration
Entertainment
2019
Take Care
Publication
Arts & Culture
2019
Archive Report
Publication
Arts & Culture
2019
The Rite
Poster
Entertainment
2019
Liptov
Cover
Arts & Culture
2019
Dornkappel
Cover
Entertainment
2018
Aen Group
Identity, Typography
Industrials
2018
Flaam Festival ’18
Campaign
Entertainment
2018
Re
Publication
Design & Architecture
2018
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Selected projects

Project
Category
Industry
Year
Eyerim
Identity, Website
Retail
2024
Subo
Identity
Food & Drink
2024
People in Peril
Identity
Civic & Public
2024
Katarzia
Cover
Entertainment
2024
Isadore Jersey
Illustration
Retail
2023
Flaam Festival ’23
Identity, Website, Illustration
Entertainment
2023
Memorial
Typography
Design & Architecture
2023
As Above So Below
Poster
Entertainment
2023
City of Nitra
Identity, Typography
Civic & Public
2022
Nina Pixel: Ancestral Archeology
Cover
Arts & Culture
2022
Flaam Festival ’22
Campaign
Entertainment
2022
Som Store
Identity
Retail
2022
The City and Its People
Exhibition
Arts & Culture
2022
EAQ
Identity, Website
Industrials
2022
Sam Chermayeff Office
Website
Design & Architecture
2021
Medium Gallery
Identity, Poster, Exhibition
Arts & Culture
2021
Slovak Design Award
Identity, Publication, Exhibition
Design & Architecture
2021
NhàBè
Identity, Website
Food & Drink
2021
Academy of Fine Arts and Design Bratislava
Identity, Website, Typography, Poster
Arts & Culture
2021
Sensorium
Website, Campaign
Entertainment
2020
Energy Manifest Conference
Identity, Website, Motion
Industrials
2019
Public Defender of Rights
Identity, Typography
Civic & Public
2019
Flaam Festival ’19
Campaign, Illustration
Entertainment
2019
Take Care
Publication
Arts & Culture
2019
Archive Report
Publication
Arts & Culture
2019
The Rite
Poster
Entertainment
2019
Liptov
Cover
Arts & Culture
2019
Dornkappel
Cover
Entertainment
2018
Aen Group
Identity, Typography
Industrials
2018
Flaam Festival ’18
Campaign
Entertainment
2018
Re
Publication
Design & Architecture
2018
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Andrej & Andrej Studio

The studio offers a uniquely bold, experimental and curious approach to visual communication. With expertise in crafting bespoke visual identity systems, brand identity, art direction, custom fonts, editorial design, illustrations, and web design, the studio aims to create its own gravitational pull that attracts clients from across all domains. The studio’s work is a confluence of meticulous research, daring experimentation, and practical application, all delivered with a keen focus on conceptual depth. The team at Andrej & Andrej welcomes challenges, constantly evolving to stay ahead of the curve while staying true to the client’s vision.

Contact

info@andrejandrej.com
(421) 902 118 002
Instagram

Address

andrej & andrej s.r.o.
Partizánska 2
811 03 Bratislava

Business ID: 47939206
TAX ID: 2024156596
VAT ID: SK2024156596

Clients

Academy of Fine Arts and Design Bratislava, Aen Group, City of Nitra, Crafting Plastics Studio, Čierne diery, Človek v ohrození, Public Defender of Rights, Energy Manifest Conference, Eyerim, Flaam Festival, Isadore, Gallery Medium, No Cap, Nhabe, Slovak Design Center, Sam Chermayeff Office, Sensorium Festival, Tatra Banka

Team

Andrej Barčák
Andrej Čanecký
Lukáš Kollar

Services

Creative Direction
Branding
Visual Identity
Digital
Type Design
Editorial Design
Exhibitions
Animation
Movie Titles
Illustration
Album Artwork

Awards:
2022  The Type Directors Club, Ascenders, New York, USA
2022  Slovak Design Award 2022, SK / Identity Award
2021  Tatra Banka Foundation Art Award 2021, SK
2020  Slovak Design Award 2020, SK / Identity Award
2020  Slovak Design Award 2020, SK / Emerging Talent
2018  Slovak Design Award 2018, SK / Jury Price
2016  Best In Design, CZ / Grand Prix
2016  Best In Design, CZ / Communication design

Selected Press:
2023  DennikN, SK ↗
2023  Color Clash, Counter Print Studios, UK
2022  Tabloid, SK
2021  étapes, magazine, FR
2021  StartitUp, SK ↗
2021  More is More, Victionary, publication, HK
2021  Slanted Colors, magazine, DE
2021  Palette 4: Neon, Victionary, publication, HK
2021  BrandNew, USA ↗
2021  C24, DE ↗
2021  Another Graphic ↗
2021  Pretlak, SK ↗
2020  It's Nice That, UK ↗
2020  The Brand Identity ↗
2020  Back Catalogue
2020  Hypeandhyper, HU ↗
2020  Čerstvé Ovocie_FM, SK
2019  BrandNew, USA ↗
2019  Typogaráž Interview
2018  Radio Devin Interview
2018  Radio FM Interview
2018  28th International Biennial of Graphic Design
2018  27th PechaKuchaNight Trnava
2018  Fonts SK
2018  Radio FM Interview

Andrej & Andrej Studio

The studio offers a uniquely bold, experimental and curious approach to visual communication. With expertise in crafting bespoke visual identity systems, brand identity, art direction, custom fonts, editorial design, illustrations, and web design, the studio aims to create its own gravitational pull that attracts clients from across all domains. The studio’s work is a confluence of meticulous research, daring experimentation, and practical application, all delivered with a keen focus on conceptual depth. The team at Andrej & Andrej welcomes challenges, constantly evolving to stay ahead of the curve while staying true to the client’s vision.

Contact

info@andrejandrej.com
(421) 902 118 002
Instagram

Address

andrej & andrej s.r.o.
Partizánska 2
811 03 Bratislava

Business ID: 47939206
TAX ID: 2024156596
VAT ID: SK2024156596

Clients

Academy of Fine Arts and Design Bratislava, Aen Group, City of Nitra, Crafting Plastics Studio, Čierne diery, Človek v ohrození, Public Defender of Rights, Energy Manifest Conference, Eyerim, Flaam Festival, Isadore, Gallery Medium, No Cap, Nhabe, Slovak Design Center, Sam Chermayeff Office, Sensorium Festival, Tatra Banka

Team

Andrej Barčák
Andrej Čanecký
Lukáš Kollar

Services

Creative Direction
Branding
Visual Identity
Digital
Type Design
Editorial Design
Exhibitions
Animation
Movie Titles
Illustration
Album Artwork

Awards:
2022  The Type Directors Club, Ascenders, New York, USA
2022  Slovak Design Award 2022, SK / Identity Award
2021  Tatra Banka Foundation Art Award 2021, SK
2020  Slovak Design Award 2020, SK / Identity Award
2020  Slovak Design Award 2020, SK / Emerging Talent
2018  Slovak Design Award 2018, SK / Jury Price
2016  Best In Design, CZ / Grand Prix
2016  Best In Design, CZ / Communication design

Selected Press:
2023  DennikN, SK
2023  Color Clash, Counter Print Studios, UK
2022  Tabloid, SK
2021  étapes, magazine, FR
2021  StartitUp, SK
2021  More is More, Victionary, publication, HK
2021  Slanted Colors, magazine, DE
2021  Palette 4: Neon, Victionary, publication, HK
2021  BrandNew, USA
2021  C24, DE
2021  Another Graphic
2021  Pretlak, SK
2020  It's Nice That, UK
2020  The Brand Identity
2020  Back Catalogue
2020  Hypeandhyper, HU
2020  Čerstvé Ovocie_FM, SK
2019  BrandNew, USA
2019  Typogaráž Interview
2018  Radio Devin Interview
2018  Radio FM Interview
2018  28th International Biennial of Graphic Design
2018  27th PechaKuchaNight Trnava
2018  Fonts SK
2018  Radio FM Interview