YOU WILL SEE
Eyerim
The goal of the new visual identity for eyerim was to change the perception of the company from a fashion eyewear retailer to a professional online optician’s company.
Eyerim was born out of the belief that it is time for glasses to become an area where customers receive the best possible products with quality services at a fair price. Their own “by eyerim“ collections are manufactured to the same high quality as the big brands, but they offer them at much more affordable prices, as they use modern, efficient production and delivery processes. Since 2015, they have made glasses of all kinds more accessible and affordable by focusing their sales around the convenience of their customers – branded, sun, ski, and prescription glasses in one step from the manufacturer directly to customers. In the eyes of the public, however, they were still perceived as just an ordinary retailer of branded glasses.
The triangular logo is based on optotypes that are associated with optics – customers read the optotypes from the wall during an eye exam. We placed the logo in a circular shape – a lens, changing according to the type of glasses. We have thus created a large library of different types of lenses that eyerim works with in visual identity applications. We use the natural transparency of the lens in visual identity work – in illustrations, animations, or when filtering photos or architectural elements in the store.
Client: Eyerim
Industry: Retail
Type: Identity, Website, Illustration
Year: 2024
YOU WILL SEE
Eyerim
The goal of the new visual identity for eyerim was to change the perception of the company from a fashion eyewear retailer to a professional online optician’s company.
Eyerim was born out of the belief that it is time for glasses to become an area where customers receive the best possible products with quality services at a fair price. Their own “by eyerim“ collections are manufactured to the same high quality as the big brands, but they offer them at much more affordable prices, as they use modern, efficient production and delivery processes. Since 2015, they have made glasses of all kinds more accessible and affordable by focusing their sales around the convenience of their customers – branded, sun, ski, and prescription glasses in one step from the manufacturer directly to customers. In the eyes of the public, however, they were still perceived as just an ordinary retailer of branded glasses.
The triangular logo is based on optotypes that are associated with optics – customers read the optotypes from the wall during an eye exam. We placed the logo in a circular shape – a lens, changing according to the type of glasses. We have thus created a large library of different types of lenses that eyerim works with in visual identity applications. We use the natural transparency of the lens in visual identity work – in illustrations, animations, or when filtering photos or architectural elements in the store.
Client: Eyerim
Industry: Retail
Type: Identity, Website, Illustration
Year: 2024
Enquiries:
info@andrejandrej.com
(421) 902 118 002
Instagram
Studio:
andrej & andrej s.r.o.
Partizánska 2
811 03 Bratislava
Business ID: 47939206
TAX: 2024156596
VAT ID: SK2024156596
Enquiries:
info@andrejandrej.com
(421) 902 118 002
Instagram
Selected projects
Selected projects
Andrej & Andrej Studio
The studio offers a uniquely bold, experimental and curious approach to visual communication. With expertise in crafting bespoke visual identity systems, brand identity, art direction, custom fonts, editorial design, illustrations, and web design, the studio aims to create its own gravitational pull that attracts clients from across all domains. The studio’s work is a confluence of meticulous research, daring experimentation, and practical application, all delivered with a keen focus on conceptual depth. The team at Andrej & Andrej welcomes challenges, constantly evolving to stay ahead of the curve while staying true to the client’s vision.
Contact
info@andrejandrej.com
(421) 902 118 002
Instagram
Address
andrej & andrej s.r.o.
Partizánska 2
811 03 Bratislava
Business ID: 47939206
TAX ID: 2024156596
VAT ID: SK2024156596
Clients
Academy of Fine Arts and Design Bratislava, Aen Group, City of Nitra, Crafting Plastics Studio, Čierne diery, Človek v ohrození, Public Defender of Rights, Energy Manifest Conference, Eyerim, Flaam Festival, Isadore, Gallery Medium, No Cap, Nhabe, Slovak Design Center, Sam Chermayeff Office, Sensorium Festival, Tatra Banka
Team
Andrej Barčák
Andrej Čanecký
Lukáš Kollar
Services
Creative Direction
Branding
Visual Identity
Digital
Type Design
Editorial Design
Exhibitions
Animation
Movie Titles
Illustration
Album Artwork
Awards:
2022 The Type Directors Club, Ascenders, New York, USA
2022 Slovak Design Award 2022, SK / Identity Award
2021 Tatra Banka Foundation Art Award 2021, SK
2020 Slovak Design Award 2020, SK / Identity Award
2020 Slovak Design Award 2020, SK / Emerging Talent
2018 Slovak Design Award 2018, SK / Jury Price
2016 Best In Design, CZ / Grand Prix
2016 Best In Design, CZ / Communication design
Selected Press:
2023 DennikN, SK ↗
2023 Color Clash, Counter Print Studios, UK
2022 Tabloid, SK
2021 étapes, magazine, FR
2021 StartitUp, SK ↗
2021 More is More, Victionary, publication, HK
2021 Slanted Colors, magazine, DE
2021 Palette 4: Neon, Victionary, publication, HK
2021 BrandNew, USA ↗
2021 C24, DE ↗
2021 Another Graphic ↗
2021 Pretlak, SK ↗
2020 It's Nice That, UK ↗
2020 The Brand Identity ↗
2020 Back Catalogue
2020 Hypeandhyper, HU ↗
2020 Čerstvé Ovocie_FM, SK
2019 BrandNew, USA ↗
2019 Typogaráž Interview
2018 Radio Devin Interview
2018 Radio FM Interview
2018 28th International Biennial of Graphic Design
2018 27th PechaKuchaNight Trnava
2018 Fonts SK
2018 Radio FM Interview
Andrej & Andrej Studio
The studio offers a uniquely bold, experimental and curious approach to visual communication. With expertise in crafting bespoke visual identity systems, brand identity, art direction, custom fonts, editorial design, illustrations, and web design, the studio aims to create its own gravitational pull that attracts clients from across all domains. The studio’s work is a confluence of meticulous research, daring experimentation, and practical application, all delivered with a keen focus on conceptual depth. The team at Andrej & Andrej welcomes challenges, constantly evolving to stay ahead of the curve while staying true to the client’s vision.
Contact
info@andrejandrej.com
(421) 902 118 002
Instagram
Address
andrej & andrej s.r.o.
Partizánska 2
811 03 Bratislava
Business ID: 47939206
TAX ID: 2024156596
VAT ID: SK2024156596
Clients
Academy of Fine Arts and Design Bratislava, Aen Group, City of Nitra, Crafting Plastics Studio, Čierne diery, Človek v ohrození, Public Defender of Rights, Energy Manifest Conference, Eyerim, Flaam Festival, Isadore, Gallery Medium, No Cap, Nhabe, Slovak Design Center, Sam Chermayeff Office, Sensorium Festival, Tatra Banka
Team
Andrej Barčák
Andrej Čanecký
Lukáš Kollar
Services
Creative Direction
Branding
Visual Identity
Digital
Type Design
Editorial Design
Exhibitions
Animation
Movie Titles
Illustration
Album Artwork
Awards:
2022 The Type Directors Club, Ascenders, New York, USA
2022 Slovak Design Award 2022, SK / Identity Award
2021 Tatra Banka Foundation Art Award 2021, SK
2020 Slovak Design Award 2020, SK / Identity Award
2020 Slovak Design Award 2020, SK / Emerging Talent
2018 Slovak Design Award 2018, SK / Jury Price
2016 Best In Design, CZ / Grand Prix
2016 Best In Design, CZ / Communication design
Selected Press:
2023 DennikN, SK
2023 Color Clash, Counter Print Studios, UK
2022 Tabloid, SK
2021 étapes, magazine, FR
2021 StartitUp, SK
2021 More is More, Victionary, publication, HK
2021 Slanted Colors, magazine, DE
2021 Palette 4: Neon, Victionary, publication, HK
2021 BrandNew, USA
2021 C24, DE
2021 Another Graphic
2021 Pretlak, SK
2020 It's Nice That, UK
2020 The Brand Identity
2020 Back Catalogue
2020 Hypeandhyper, HU
2020 Čerstvé Ovocie_FM, SK
2019 BrandNew, USA
2019 Typogaráž Interview
2018 Radio Devin Interview
2018 Radio FM Interview
2018 28th International Biennial of Graphic Design
2018 27th PechaKuchaNight Trnava
2018 Fonts SK
2018 Radio FM Interview